Market Manager, Densification SF

Job Locations US-CA-Remote - San Francisco
Job ID 2017-1028
# of Openings



We're Califia Farms (Califia, pronounced like California), the plant-powered food and beverage company of the future. Our mission is to innovate delicious plant-powered foods for mindful nourishment. We're led by beverage visionary Greg Steltenpohl, crafting, concocting and cold-brewing beautifully bottled goodness from the San Joaquin Valley. Our name comes from the Spanish legend of warrior Queen Califia, the goddess of bounty and abundance who ruled over the mythical island of California. We make our daily decisions using these five core values: Do, Learn Improve; Act Like an Owner; Challenge the Status Quo; The Bottle is Half Full; and Using our Sixth Sense (being conscious of our impact on others and the planet).


In a snapshot:

  • Founded in 2010
  • 200+ full time staff and contracted employees
  • Headquarters in Downtown L.A. Arts District and Manufacturing in Bakersfield, CA
  • We believe in- Shared Leadership - where team members are heard and leadership is broadly distributed
  • We are committed to our people and to our communities' sustainability 


The purpose of this role is to bring the Densification market to life. The Market Manager will lead the day to day sales, distribution & marketing management within our designated densification market. You will be responsible for: delivering a market sales plan; achieving company revenue and profit targets; leading a field sales & marketing team, managing DSD relationships & handling regional key account calls. The position requires strong leadership, communication, organization and interpersonal skills. Furthermore, you will ensure that Califia Farms is always top of mind with all of our DSD partners and that the distributor's efforts, key account calls & programs are aligned with your business plans. The right market manager has strong experience in working cross functionally within an organization. Success with this role will come to candidates who have a diverse background in CPG working with assorted route to markets & driving multiple channels of business.


  • Accurate and timely forecasts for case volume, spending and profitability
  • Business planning & analysis
  • Region level sales & profit targets
  • P&L Management
  • Marketplace execution
  • Quarterly Business Reviews
  • Senior Management Distributor relationships
  • Training & team development
  • Management routine implementation 


  • Passion to win. Desire to want to change the food & beverage system & be part of a global health & wellness movement
  • Outstanding sales management experience & achievement
  • Excellent negotiator & influencer
  • Curious. Forward thinker. Owner mentality
  • 6-8 years of experience in CPG sales
  • Entrepreneurial, solution-oriented, strategic mindset to take initiative and consult with DP's in joint business planning, market execution, strategic priorities
  • Strong distributor management skills. 3 + years of experience displaying leadership skills to manage & motivate 3rd party sales teams
  • Setting, Tracking & measuring KPIs. Measuring progress vs. plan
  • Moderate familiarization with field marketing
  • Strong organizational & analytical skills
  • Excellent presentation skills. Both written & verbal
  • Strong Leadership Skills to provide mentoring, training & constructive feedback


The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.


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