WHO WE ARE: CALIFIA FARMS
We're Califia Farms (Califia, pronounced like California), the plant-powered food and beverage company of the future. Our mission is to innovate delicious plant-powered foods for mindful nourishment. We're led by beverage visionary Greg Steltenpohl, crafting, concocting and cold-brewing beautifully bottled goodness from the San Joaquin Valley. Our name comes from the Spanish legend of warrior Queen Califia, the goddess of bounty and abundance who ruled over the mythical island of California. We make our daily decisions using these five core values: Do, Learn Improve; Act Like an Owner; Challenge the Status Quo; The Bottle is Half Full; and Using our Sixth Sense (being conscious of our impact on others and the planet).
In a snapshot:
Making delicious products that are as good for you as they are the planet takes innovation and ingenuity. Our passionate, mission-driven team is looking for a data-driven, brand-centric Director of Paid Digital Marketing to lead our strategic efforts by pioneering new and innovative ways to grow our consumer base across relevant channels. You will define and lead our paid strategy by testing and optimizing different acquisition and retention campaigns to move users through the funnel and drive ongoing engagement. The ideal candidate is a self-starter who is not only comfortable with data and analytics, but also has a strong consumer orientation with a pulse on innovative technologies to deliver creative campaigns to support Califa's product innovation, commercialization and base business growth.
The ideal candidate has worked in digital marketing for a lifestyle brand focused on premium packaged goods products or health/wellness.