• E-Commerce Specialist

    Job Locations US-CA-Los Angeles
    Job ID 2018-1065
    # of Openings
  • Overview


    We're Califia Farms (Califia, pronounced like California), the plant-powered food and beverage company of the future. Our mission is to innovate delicious plant-powered foods for mindful nourishment. We're led by beverage visionary Greg Steltenpohl, crafting, concocting and cold-brewing beautifully bottled goodness from the San Joaquin Valley. Our name comes from the Spanish legend of warrior Queen Califia, the goddess of bounty and abundance who ruled over the mythical island of California. We make our daily decisions using these five core values: Do, Learn Improve; Act Like an Owner; Challenge the Status Quo; The Bottle is Half Full; and Using our Sixth Sense (being conscious of our impact on others and the planet).

    In a snapshot:

    • Founded in 2010
    • 250+ full time staff and contracted employee
    • Headquarters in Downtown L.A. Arts District and Manufacturing in Bakersfield, CA
    • We believe in Shared Leadership where team members are heard and leadership is broadly distributed
    • We are committed to our people and to our communities' sustainability


    The E-Commerce Specialist will assist across the entire e-commerce marketplace (i.e. DTC, PurePlays, Brick & Click) in the areas of product merchandising and user experience to increase product turn and grow revenue. Using analytic tools and customer data, the E-Commerce Specialist will monitor and analyze customer traffic and behavior to maximize onsite product offerings, search results, and usability of site. The ideal candidate must have a keen eye for detail and can identify patterns in data that translate into meaningful results.  


    • Maintain the product accuracy of our PIM/DAM solution.
    • Ensure site product offering is aligned with e-commerce promotional calendar
    • Monitor onsite search and page analytics to ensure relevancy and conversion
    • Assist in building and implementing cross-selling strategies
    • Monitor and analyze customer behavior and usability of site
    • Assist in the execution and analysis of A/B site testing
    • Monitor and review customer product reviews and Q&A to gain insights
    • Use Google Analytics and other business tracking tools to make strategic and tactical recommendations
    • Advocate best practices and research new industry trends/opportunities for increased digital revenue and branding
    • Utilize e-commerce tools to analyze and gain insights to pinpoint how to improve daily performance across sales channels
    • Monitor and ensure product accuracy throughout PurePlay marketplaces


    • BS or BA in related field
    • Qualified candidates should have 1-2+ years of relevant experience within e-commerce
    • Prior experience in digital merchandising
    • Basic CMS platform experience (e.g. Shopify)
    • Excellent analytical and problem-solving ability
    • Ability to work independently and within a team environment
    • Ability to manage multiple projects simultaneously
    • Strong written and verbal and communication skills
    • Excellent time management and organizational skills


    The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.


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