Regional Sales Manager, Grocery Northeast

Job Locations US-Remote - Northeast Region
Job ID 2020-1270
# of Openings


If you believe the world needs a healthier, plant-based food system then Califia Farms is the place for you. Join our mission to innovate delicious plant-powered foods that make going dairy-free desirable. 


Califia Farms is seeking a highly motivated, experienced Sales Manager to develop its growing grocery business with independent retailers in the New York Metro and Northeast regional accounts. This role requires an entrepreneurial spirit and strategic thought with the ability to identify opportunity and get results. Must be able to use syndicated data to create fact-based category leadership presentations to drive positive sales results. This is a remote position in NY or NJ Metro.


  • Manage the Headquarter sales calls at NY Metro independent grocery retailers, Key Foods, Allegiance, and regional accounts such as Giant Eagle, Price Chopper, Weis Markets
  • Management of Califia’s entire portfolio of plant-based products
  • Direct and monitor all aspects of trade promotion to ensure maximum impact
  • Manage broker partner sales execution and conduct regular business reviews
  • Category reviews across multiple buyer desks to promote and advance the Califia portfolio
  • Accurate and timely forecasts for volume, spending and profitability
  • Ensure marketplace execution of Retail programs
  • Be a customer advocate to Califia HQ to ensure customers are receiving the appropriate level of organizational support
  • Build strategic partnerships to include annual Joint Business Plan, appropriate Top to Top interactions and disproportionate share of mind in categories that Califia play
  • Travel requirements: As needed


  • Bachelor’s Degree preferred with at least 3-5 years of relevant experience in food and beverage industry
  • Outside sales management experience and demonstrated sales achievement
  • Keen understanding of syndicated data (IRI, SPINS, Nielsen, Retail Link) and how to use it for internal and external analysis and planning
  • Broker management experience desired
  • Experience with CRM tools such as Salesforce and automated trade spend systems such as Exceedra
  • High proficiency with MS Office (PowerPoint, Excel, Word)
  • Excellent communication and presentation skills (written and verbal)
  • Demonstrated success with an emerging brand or highly competitive consumer products category
  • Must be comfortable with ambiguity, self-starter and possess an entrepreneurial spirit to get things done
  • Relentless competitor


The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.


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