Associate Brand Manager

Job Locations US-CA-Los Angeles
Job ID 2023-1557
# of Openings


Rooted in California, Califia Farms is on a mission to create a future where plants replace dairy, without compromise. The company creates a variety of great-tasting plant-based beverages that make the transition to eating plant-based dairy easy and delicious. Califia Farms is one of the fastest-growing, independently owned, natural beverage companies in the US, UK, and Canada, and is well-known for its iconic curvy bottle. Califia Farms was founded in 2010 and is headquartered in the downtown Los Angeles Arts District, with a manufacturing facility in Bakersfield, Calif. The company’s culture is built around four core values: passion for purpose, insights into action, fierce interdependence, and challenger spirit.


The Associate Brand Manager will support initiatives on specific product lines within the Califia Farms portfolio of products by conducting analyses based on category, consumer, and competitive insights. He/She will collaborate closely with cross-functional partners to drive innovation and renovation projects from concept through post-commercialization business analysis. The Associate Brand Manager will be responsible for leading the creation of packaging, sales assets, and marketing programs to support in-market performance.


This hybrid role works in the DTLA Arts District office Tuesday through Thursday.


  • Evaluate business performance of key product lines; support Brand Manager and Brand Director to determine portfolio strategy, product line optimization and enhancements to drive performance and sales growth
  • Track market trends and the evolving competitive landscape and changing consumer needs
  • Analyze syndicated consumption data, panel data, internal sales data and primary research to diagnose business performance and identify new opportunities
  • Lead cross-functional teams to develop and launch new products
  • Create and manage detailed project timelines to ensure delivery of project milestones
  • Participate in the planning and execution of marketing research studies to drive insights
  • Work with R&D and Creative to develop packaging formats and designs
  • Execute marketing programs to drive awareness and trial
  • Coordinate the development of selling materials and marketing assets for specific product lines
  • Track and reconcile marketing spending vs. planned budget


  • MBA preferred, but not required
  • Minimum of 1-2 years working in consumer-packaged goods, marketing research, consulting, or
    advertising-related fields
  • Exhibits strong project management capabilities, with great attention-to-detail
  • Strong analytical problem-solving capabilities; comfort with pulling, managing, and driving insights from quantitative data
  • Shows a passion and capability for creative development and creative problem solving
  • Ability to collaborate with others and engage/inspire cross-functional partners



Salary Range: $100K - $120K




The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.


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