Social Media Manager

As the Social Media Community Manager, you will be a part of the brand marketing and communications team at Califia Farms as we continue to expand our global brand presence. You will be responsible for executing social media strategy that engages and fosters a sense of community with our online followers, bringing them closer to our brand and the products they love. You will own day-to-day management of all social media platforms, including planning, scheduling, posting, analyzing, and reporting on all social content. We are seeking candidates who live and breathe social media and bring bold, fresh, creative ideas.

• Manage the day-to-day execution of our global social media strategy, including scheduling, posting, and community managing on TikTok, Instagram, Facebook, and Twitter, while monitoring and reporting out on other emerging social platforms.
• Build and oversee the content calendar to plan optimized content for each platform.
• Act as community manager across all platforms, promoting positive brand conversation and engagement and addressing complaints per consumer care protocol.
• Continually evolve social media strategy to align with broader marketing campaigns, business goals, and department KPIs.
• Deliver monthly analytics reports to marketing team and Chief Marketing Officer.
• Collaborate with internal Creative Services team and external content creators to proactively develop and deliver best-in-class social content including, but not limited to, images, videos, cinemagraphs, GIFs, Instagram Stories and more.
• Provide guidance and mentorship for social media interns throughout the year, aiding in their professional development. Work with broader marketing communications team to develop integrated social media campaigns for new product launches, new market launches and other marketing initiatives.
• Keep finger on the pulse of social trends, new platform features and best practices, and provide channel and community insights with actionable next steps on an ongoing basis.
• Develop deep understanding and ownership of brand voice and knowledge.
• Collaborate with influencer marketing team to select partners, develop content, and analyze results.
• Partner with external media agency to assist in developing, executing, and optimizing paid social content (mostly TikTok and Instagram) and drive optimizations by testing new techniques, analyzing performance data, and shifting resources to top-performing posts.
• Play an active role within the larger marketing team and process, representing the voice of Califia’s online consumer community while also providing as-needed, ad-hoc marketing communications support, including but not limited to consumer review programs and brand website.

Required Skills & Abilities

You are a social media native. You stay a step ahead of social media trends, and relish adapting to and leveraging every algorithmic shift the platforms throw your way. Punchy copywriting skills come naturally to you, and you have a proven eye for thumb-stopping, innovative content. You’re creative at your core, and you’re always looking for something different, something better in the land of social, and are eager to explore every new frontier. And you thrive in a creative, collaborative, and results-oriented work environment.

• Deep understanding of and passion for ever-evolving social media landscape (including, but not limited to, TikTok, Instagram, Facebook, Twitter)
• Strong understanding of social analytics and listening platforms (experience with Spinklr a plus)
• Experience with advertising APIs on TikTok, Instagram, Facebook, Twitter, and emerging platforms
• Experience writing creative briefs and giving constructive feedback to creative professionals
• Excellent copywriter with the proven ability to be concise, yet impactful in brand voice
• Strong analytical skills with ability to develop and present quantitative analysis and insights to senior management
• Quick learner, logical thinker, and team player
• Desire to work in a fast-paced, high-growth work environment, adapting to ambitious project timelines

Minimum Qualifications

• Bachelor’s Degree preferred with 2+ years of social media experience
• Social analytics experience
• Proficient in Microsoft Excel and PowerPoint

Preferred Qualifications

• Experience with paid social media strategy
• Photography / videography experience

Salary Range: $70 - $95K

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.