Non-Commercial Sales Manager, Away From Home

Califia Farms is seeking a highly motivated and results-driven Non-Commercial Sales Manager to join our dynamic team. In this high-impact role, you will have the opportunity to drive strategic growth and shape the future of our presence in the non-commercial sector. Reporting directly to the Director of Non-Commercial Sales, you will play a key role in executing customer-centric strategies and expanding our influence across a national footprint. You’ll collaborate closely with cross-functional teams to deliver innovative solutions aligned with our annual sales operating plans. As a trusted business partner, you will help develop, maintain, and manage select Non-Commercial Accounts, including Foodbuy, Aramark, and Sodexo, building strong relationships that fuel mutual growth. 

• Identify and cultivate key targets to maintain a steady pipeline of new business opportunities aligned with strategic goals and across the Califia portfolio
• Drive continued growth through new marketing programming to unlock new business
• Deploy account strategies amongst the cross-functional teams through monthly communication updates of priorities and share opportunities
• Internal cross-functional strategy sessions across field sales to identify under-penetrated sectors and action plans against the respective targets
• Prepare and conduct effective sales meetings, presentations, and trainings
• Manage and build strong customer relationships via consistent and value-added communication and messaging
• Implement systems to track and benchmark against key initiatives and goals
• Ensures Califia resources (POS, Trade Funds, Incentives) are managed utilizing Telus and Salesforce diligently
• Work in lockstep across segments to benchmark performance and best practices with Field sales and Broadline Distribution teams
• Proactively uses Business Intelligence to increase account penetration
• Travel for customer and company meetings, events, and food shows: up to 40%

• Bachelor’s Degree preferred with 3+ years of multi-state foodservice sales and management experience in the CPG industry. Beverage industry experience is a plus.
• Previous experience with non-commercial segments including Business & Institutional, College & University, Healthcare, Hospitality, Military, and K-12
• Outstanding and passionate sales achievement across a larger portfolio
• Understanding of broker business model
• Strategic thinker and excellent influencer
• Strong attention to detail, organizational and analytical skills
• Entrepreneurial spirit with a growth mindset and strategic skillset
• Excellent communication and presentation skills (written and verbal)
• Good interpersonal, organizational, and time management skills

The expected salary range for this position is between $115,000 - $135,000 per year based on a full-time schedule.  Location, confirmed job-related skills, and experience will be considered in setting the actual salary.

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.